Avril Lavigne debuts Pinot Noir with Banshee Wines: Is it worth the hype?
A millennial pop-punk icon known for her trademark smoky eyes and head-bopping anthems is making her debut on the wine stage Avril Lavigne the eight-time Grammy-nominated songstress of the early aughts has partnered with Geyserville s Banshee Wines to produce a limited-release Pinot Noir from Alexander Valley Related Articles Costco s urgent recall Get the bottle out of the house don t even try to return it New Oakland bottle shop serves fresh beer wine charcuterie Montalvo hosts th annual food and wine benefit event at Saratoga villa Mendocino Wine Competition proves pros and society are in sync A city kid returns to his roots and revives a local winery Incidentally Lavigne or la vigne in French means vine or vineyard a detail my high school French lecturer would be delighted to know I noticed on my own Lavigne who has sold million albums worldwide broke onto the music scene in with the hit single Complicated The song catapulted the Canadian-born singer into the mainstream and has since been certified three times platinum by the Recording Industry Association of America Named in honor of the smash hit Complicated the wine is being circulated following Lavigne s flourishing North American Greatest Hits Tour where Banshee was the official wine sponsor I rocked out with Banshee Wines backstage every night noted Lavigne So teaming up with the brand to produce my own wine just felt right Complicated enters a competitive sector joining the ranks of other celebrity wines as numerous brands face challenging conditions and shifting consumer trends The limited-release Pinot Noir will have to contend with the growing number of celebrity offerings including the Duchess of Sussex Meghan Markle s As Ever Ros actress Jessica Biel s Prophet and Poet singer Kylie Minogue s French Ros John Legend s LVE Collection and the ever-popular Crimes from Snoop Dogg But Banshee Wines which was purchased by Bill Foley in isn t worried The label remains one of the fastest-growing wine brands in the U S Circana Total U S Food weeks ending July and has won the Impact Hot Prospect award for five consecutive years The Complicated collaboration fuses Avril s unmistakable artistry and rock n roll spirit with our winemaking craft mentioned Jason Daniel chief marketing officer for Foley Family Wines Spirits It gives fans a new way to connect with her music In honor of Lavigne Banshee has pledged to donate to benefit She Is The Music a songwriting camp dedicated to creating more opportunities for women in the music industry Complicated a light velvety Pinot Noir that offers bright notes of cherry and raspberry will be available through the Banshee website and tasting room while supplies last A limited number of Sip and Spin kits will also be available for purchase and include a record athlete and vinyl copy of Lavigne s Let Go album I hope everyone can crack open a bottle of Complicated with their best friends and blast the music that started it all for me explained Lavigne Life can be complicated but a good glass of wine doesn t have to be Banshee Wines Highway Geyserville - - bansheewines com
